Sumit has made a career of encouraging people to grow their businesses into brands. He runs “the world’s smallest learn-by-earning university” which has no classrooms, no lectures, no employees: Univbrands. ‘Students’ learn by earning, on their own businesses. Univbrands students range from home-based entrepreneurs to managers in multi-national corporations spread all over the world: the Americas, Europe, Africa, Asia and Australia. He operates from Kolkata. Sumit learned how to grow brands in the 14 years he spent with Ogilvy & Mather. Then he learned how to grow people who grow brands in the four years he spent at Lintas. He is a founder member of The Red Curtain International, a group that does good theatre for good causes.
About this workshop.
Who is this workshop for?
Sumit may have spent most of his time mentoring folks in the brand world, but this one is not focussed on advertising and marketing folks, even if one were to argue that in this hyperconnected social-media-led world, every individual is a brand. The short answer is, if you have a work / business / professional / entrepreneurship problem you have been wrestling with, bring it with you.
What do you have to bring to the workshop?
One, your problem. You will be sharing these problems in the session, so it can’t be a deeply personal and/or confidential thing. A work-related quandary would probably be best.
And two, a writing implement and paper. Your implement must write thick enough to be easily viewed over a Zoom connection. (Please note that this also means that you will need to have your camera on.)
How will it go?
You will each share the problem you brought with you. Then you will be guided on how to word that problem for this exercise to work. Then, attendees will choose the problems they want to work on and small groups will work with each other in Zoom breakout rooms. After everyone is done, the groups will present their ideas.
This will be followed by an open discussion on idea generation techniques. Bonus: this includes why humans have no reason to be scared of AI.
How do you sign up?
To make sure this session does not get unwieldy, we are capping attendance at 30 people. And you will need to register in advance to get the joining link. Please use this form to do that. Do so quickly so that you can be sure of a seat.
Please add thetgpsessions@gmail.com to the address book of the email ID you use in the form; you will get your log-in details from that address.
Important: this Sessions will be at 5:00 p.m. IST, not our usual 5:30. We will open the Zoom a little before that so we can chat informally, and will close the doors at 5:05, so it’s important that you be on time. And, though we are usually happy to go well beyond the appointed one hour, as regulars know, we will go a maximum of 90 minutes, that is, until 6:30, since Sumit has another commitment directly after this one.